The Global Tattoo Aftercare Products Market is Booming driven by Rising Popularity of Tattooing Cult

Author : Ashwini cmi | Published On : 24 Apr 2024

Tattoo aftercare products include creams, gels, and moisturizers that contain antimicrobial properties and aim to hydrate, heal, and protect new tattoos. Tattoo aftercare allows reducing risk of infection, alleviating pain and discomfort, and promoting long-lasting ink quality by caring for tattoos during the healing process. The rising number of people adorning tattoos, especially among millennials, has boosted demand for aftercare products.

The Global Tattoo Aftercare Products Market is estimated to be valued at US$ 194.1 MN in 2024 and is expected to exhibit a CAGR of 9.6% over the forecast period 2024 To 2031.

Key players operating in the global tattoo aftercare products market are TATWAX, INKEEZE, INC., DISCOVERWOO, Tattoo Goo, LLC., Lubriderm, Aussie Inked, Helios Tattoo, SORRY MOM, Born4design Ltd., SKINFIX INC., W. S. Badger Company, H2Ocean, and Mad Rabbit.

Key Takeaways

Key players: Key players operating in the Global Tattoo Aftercare Products Market Size are focusing on product innovation and expanding their distribution channels. For instance, TATWAX specializes in natural plant-based aftercare products. INKEEZE, INC. offers alcohol-free aftercare sprays and ointments.

Growing demand: Rising cultural acceptance of tattoos and growing millennials population are fueling the demand for aftercare products. Increase in small tattoos and home tattooing during the pandemic has also boosted the need for proper care of new ink.

Global expansion: Leading companies are expanding their geographical footprints to capitalize on opportunities in developing countries witnessing surge in tattoo practices. DISCOVERWOO entered international markets like Australia and New Zealand. Lubriderm has worldwide availability in over 60 countries.

Market key trends
The use of natural and organic ingredients in aftercare products is a key trend in the tattoo aftercare products market. Players are focusing on developing ingredients sourced from plants, herbs and other natural sources to cater to consumer demand for chemical-free products. For instance, TATWAX uses grapeseed oil, aloe vera and lavender extracts in its aftercare range. This trend allows soothing tattoos naturally during healing without risk of side-effects.

Porter's Analysis
Threat of new entrants: The Tattoo Aftercare Products Market faces moderate threat as market has few major players however establishing a brand is challenging.

Bargaining power of buyers: Buyers have moderate bargaining power as there are substitutes available however dedicated tattoo aftercare brands have loyal customer base.

Bargaining power of suppliers: Suppliers have low bargaining power as raw materials used in tattoo aftercare products are widely available.

Threat of new substitutes: Threat of new substitutes is low as existing brands have strong brand equity however hand sanitizers and moisturizers can act as substitutes.

Competitive rivalry: The market sees intense competition between major brands to enhance their market share through new product offerings.

Geographical Regions
North America region accounts for the largest share in the global Tattoo Aftercare Products market in terms of value owing to increasing tattoo culture and growing millennials population in the region. The region constitutes over 35% share of the global market.

Asia Pacific region is expected to witness the fastest growth during the forecast period owing to rising per capita incomes, growing middle class population and increasing youth population opting for tattoo trends in countries like India and China. The region is expected register a CAGR of over 12% during the forecast period.

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